Research Strategy Innovation Design
 

The brand
advantage agency

Finding space for brands to
thrive through INSIGHT, STRATEGY, 
INNOVATION and DESIGN

 
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Hello

We started out in the year the world went bananas, 2008. 

The financial world fell apart, global businesses went bust overnight and everyone ran for the bunkers. 

It seemed fitting that our founding insight was that if an idea is good enough it will grow anywhere, regardless of how tough the landscape, or how competitive the environment. 

And to this day that’s what we offer our clients. We help them find the space to adapt, grow and thrive in the toughest climates. We build brand advantage for them. We find their competitive edge. And we help them transform that into reality.

It made us think of the cactus, a hardy little fella that through adaption, specialisation and innovative design flourishes in some of the hardest places to live on earth, the living epitome of brand advantage.

 

Questions we answer
for clients

We've worked across just about every category and sector. Here are some of the briefs we've worked on.

 
 

We find the SPRINGBOARD INSIGHTS, AND turning points, for brands to GENERATE GROWTH


 
 

HOW DOES A GLOBAL BANK REPAIR ITS REPUTATION FOR POOR SERVICE?

 

IS THERE A NEW CATEGORY OF ALCOHOL FOR MEN?

 

HOW CAN WE ATTRACT DISINTERESTED YOUNG ADULTS INTO WINE?

 

HOW CAN WE REVIVE A DECLINING AIR FRESHENER?

HOW CAN OUR WHISKY TAP INTO THE MAINSTREAM MARKET AROUND THE WORLD?

 

WHERE DO WE GO AFTER SOFT DRINKS?

 

HOW CAN OUR PREMIUM ICE CREAM TAP INTO HEALTH TRENDS?

 

HOW DO WE TAKE OUR WHISKY BRAND MAINSTREAM?

HOW CAN WE MAKE PREMIUM CURRENT ACCOUNTS MORE ATTRACTIVE?

 

WHAT DOES THE NEXT GENERATION OF TV'S LOOK LIKE?

 

HOW CAN WE GLOBALLY RETHINK THE ROLE OF PETROL STATIONS?

 

AS THE NATION'S FAVOURITE RETAILER HOW CAN WE IMPROVE OUR INTERNAL COMMS?

 
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We help brands
to thrive
in difficult
environments

 

Whatever the brief: positioning, innovation, copy or design… it all starts with a clear insight to guide us.


 
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